Book marketing is harder than it looks. Last week, I was sitting in Barnes and Noble restaurant sipping on a Venti Frappachino and there is a gentleman there editing a rather large manuscript. I inquired about his endeavors and he told me after 10-years he’d finally sat down and written a psychology book concerning the mass media and our perceptions in society. As he explained his concept and premise, I really could see it was an exciting concept, and that I will someday pay to see this type of book. Okay so, let’s talk because writing the book as hard as that is – really may be the easy part.
We found myself in a discussion about publishing, e-books and book marketing. He explained he wasn’t the least bit concerned about marketing, but was concerned with finding a decent publisher, he didn’t want to create an e-book, he desired to be an composer of a real book, the old fashioned way; he desired to earn it. Okay fine, but I was taken aback by his ascertain that he had all the marketing figured out. Why you ask? Well because nobody I’ve ever met has ever told me that marketing a guide was easy.
If you don’t are a famous person, and willing to be on a guide tour or are a past president and can get onto CSPAN Book TV with only telephone call, I’d say marketing a guide nowadays is really a tough row to hoe. He told me that he had r / c that could interview him and that had been lined up david hoffmeister. I didn’t have the center to burst his bubble but, talk radio just like it could be – well, that’s still a hardcore way to sell books. Books on tape maybe, but physical books not too much.
Now then, there is a good article posted on Springwise on July 17, 2013 titled; “Purchase a physical book, have the e-book free of charge – BitLit offers consumers companion digital versions of the physical books they’ve already bought,” which really is a completely intriguing thought isn’t it? Yes, it’s and Good marketing ideas here, also once you’ve the e-mail address you can email advanced chapters of future books. This indicates to me that physical books and e-books and even books on tap, DVD may go a long way to helping each other if the authors and book marketers are ready to mix-and-mingle the venues more often.
In the event that you sell someone a real book, and they provide away their e-book download code to a buddy, then that may help recommendations, and although you didn’t sell an additional hardcopy, you did win a new friend and influence a new soul. Please contemplate all of this and think on it.Read More