Having an internet site, doing on-page and off-page optimization and analyzing visitors is not everything what webmasters and internet marketers should do. You need to know how your website is ranking in several search engines (at least Google, Yahoo and Bing). This applies for each keyword you are interested in. Knowing the internet search engine result page (SERP) position is very important to know the traffic volume, any fluctuations in income or simply every other parameter that could be related to locate engine ranking.
In general you are able to track a few keywords manually. You are able to simple enter that phrase in browser and check position of your target page. But the manual approach lacks many important steps. It is insufficient to test ranking, serp rank checker it is practically mandatory to record positions and other relevant data. Having a history of positions can help you to figure out what changes to the website have contributed for some significant change in ranking. Obviously, fluctuations in positions are natural, internet search engine algorithms change, new websites come each day and many factors subscribe to the career of your website searching results.
The simplest way to track ranking is to use some software. There any many such tools around. Market Samurai, for example, has an excellent rank tracker module. It tracks not just rank positions but in addition how many backlinks and PageRank. You just need to periodically trigger updates and all relevant data is likely to be collected and stored into database. Whenever you want you may get the most recent data and you can even display graphs showing progress over time.
How you should use the tracking data? You are able to track the progress of each target keyword. If you should be doing SEO you’ll monitor the effectation of each change in page content or external links. The results are not immediately seen, but eventually you should spot the difference. If the change in ranking drops significantly then this could be described as a signal of some wrong action on the website. You ought not mix initial ranking fluctuations that are very common for new websites with ranking changes of older and established pages.
Anyway, rank tracker is among the tools in trade. If internet marketing is your organization then you definitely are probably utilizing it on a regular basis. Remember, position searching engine results in not just SEO, it is also a reflection of the product quality and usefulness of the content. Quality baclinks significantly contribute to raised ranking, keeping them is pretty easy with good content.